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KELLOGG’S TEAMS UP WITH DISNEY TO BRING MAGIC TO BREAKFAST TIME WITH FROZEN

New cereal from Kellogg’s is inspired by Disney’s Frozen and features the much loved characters on pack

Ent-ICE-ing vanilla flavoured snowball and snowflake shapes made with wholegrain, which are high in fibre, and contain nine essential vitamins and minerals

02 Apr, 2015

Kellogg’s and Disney have teamed up to bring a sprinkle of Frozen magic to the breakfast table with the launch of a new cereal.

New Kellogg’s Disney Frozen Cereal which is made with wholegrain, has nine vitamins and minerals and is high in fibre, was created specifically to meet Disney’s nutritional guidelines*.

The tasty vanilla flavoured cereal is made up of fun snowball and snowflake shapes which are sure to capture the imagination at breakfast time.

A similar Kellogg’s Disney Frozen cereal has already launched a blizzard of excitement in the US, where it sold in six weeks, what Kellogg’s forecast it would sell in six months.

The Kellogg’s Disney Frozen cereal will be available in stores from March and its arrival on shelf coincides with the launch of Frozen Fever, Disney’s new animated short. Frozen Fever tells the story of Anna’s birthday and Elsa and Kristoff are determined to give her the best celebration ever, but when Elsa catches a cold, her powers may put more than just the party at risk.

Kellogg’s Disney Frozen cereal will be available in supermarkets from mid-April and has an RRP of £2.79.

*In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier foods for children using its brands and characters. 


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