News Releases


• Cereal giant shows it’s committed to channel by reinvesting in sales driving initiative

09 Sep, 2014

Kellogg’s is extending its biggest ever promotion on its core range  cereal snacks after reporting soaring sales of 39 percent during the first four months of the campaign.

Earlier this year, the cereal giant slashed the price of its core range bars by 30 percent, a move which saw individual price-marked bars reduced by 16p to 39p.

The offer was due to end in July but Kellogg’s has today confirmed it will continue to roll out the 39p initiative until the end of the year in a bid to help retailers boost further incremental sales in-store.

Nick Dawson, UK Customer Director of Specialty Channels, at Kellogg’s, said: “This is a massive win for our retailers as sales have been phenomenal and beyond expectations.

“We know that 78 percent of cereal snacks purchases are incremental and this promotion has accelerated sales by offering bars at a great value price point of 39p, which has ultimately driven trial and purchase.

 “The fact that we have extended the promotion also shows convenience retailers how serious we are about investing in the channel and that we are committed to driving further category growth.

“As well as the obvious cost saving for shoppers, the 39p deal has helped retailers to focus on stocking a core cereal snacks range which is key for them to win with customers.

“We have some great point of sale kits available now for retailers to help activate the promotion in store and entice sales at the checkout.     

The 39p price promotion will feature on all Kellogg’s core range individual price marked pack snacks until December 2014.

The products included in this promotion are: Rice Krispies Squares Totally Chocolatey, Biscuit Moments Strawberry, Nutri-Grain Soft and Fruity Strawberry, Rice Krispies Squares Chewy Marshmallow, Nutri-Grain Breakfast Slices Raisin, Special K Chewy Delight Milk Chocolate, Coco Pops bars and Crunchy Nut Chocolate Peanut Crisp Bar.