News Releases

NEW STUDY REVEALS SUNSHINE IS THE KEY TO HAPPINESS

06 Feb, 2017

Kellogg’s Corn Flakes ambassador Andrea McLean, was the first to use the bowl, she said: “Eating breakfast in the morning will never be the same again. The bowl is revolutionary and it’s glow brings the sunshine to your morning that everyone craves. The Loose Woman host, added: “It’s guaranteed to improve your mood, it certainly brings a smile to my face even if the British weather is up to its usual tricks.”
  • A new study has revealed that sunshine is the key to beat Monday morning blues and have the perfect morning
  • Renowned artist, Dominic Wilcox has been commissioned to create a world’s first – a light therapy bowl to guarantee sunshine every morning

The thing Brits want more than anything else in the morning is sunshine, according to a new study by Kellogg's Corn Flakes.

 

Having a lie in (41%), a day off (40%) and booking a holiday (26%) were all chosen as ways to beat Monday morning blues, but almost half of Brits (49%) stated that sunshine is all they need to improve their mood.

 

The craving for sunlight is as such that almost three quarters (73%) said given the opportunity, they would move to a warmer country to work.

More than half (54%) agreed that Monday was the worst day of the week and when asked what was to blame for Monday morning gloominess,four in ten Brits blame the darkness,and more than a third blame the lack of sunshine.

 

When asked which celebrity Brits would most want to have breakfast with, David Attenborough came top of the pile, beating the likes of Beyonce, Tom Hardy and Leonardo DiCaprio.

 

Following the results of the study, Kellogg's Corn Flakes has worked with renowned artist, Dominic Wilcox, to create a world's first - a light therapy bowl, which emits a bright light that mimics natural outdoor light, helping Brits enjoy their breakfast with an added dose of sunshine to beat morning blues.

 

Kellogg’s Corn Flakes ambassador Andrea McLean, was the first to use the bowl, she said: “Eating breakfast in the morning will never be the same again. The bowl is revolutionary and it’s glow brings the sunshine to your morning that everyone craves.

 

The Loose Woman host, added: “It’s guaranteed to improve your mood, it certainly brings a smile to my face even if the British weather is up to its usual tricks.”

 

Susanna Halonen, the UK’s only Happyologist® and happiness life coach, commented on the research: “Sunshine improves our moods naturally because it makes us feel more awake, more alert and more alive. But we can't control the weather so we've got to learn to control our mindsets. This fun, light emitting bowl is one thing that can help us to start the day with a more positive mindset." 

 

A Happyologist’s top five tips on how to cope with Monday mornings

  1. Start the day with a mindfulness practice

This could be anything from a short meditation to drinking your cup of coffee mindfully to doing some journalling. It doesn't matter what it is as long as it is something that brings you to the present, clears your head and connects you with yourself.

2. Follow your mindfulness practice with exercise

The morning is the best time of the day to exercise as your cortisol levels are at their highest and it is also a great way to get the blood pumping through your body and into your brain. It helps you to wake up, to focus your mind, and to start the day with a sense of achievement. It doesn't have to be a full on body workout but could be as simple as a ten minute brisk walk in fresh air, dancing to your favourite song or doing ten minutes of gentle yoga. Whatever works for you!

3. Write down your top two priorities for the day

This focuses your mind and gets you clear on how to start your day. Make sure to do these two first and foremost before you do anything else so that you can start the day with even more sense of achievement. Obviously if there are urgent things that creep up that need to be dealt with even more urgency, do them first but immediately after go to your original priorities as they were there for a reason.

4. Identify something you are looking forward to in the day

This immediately puts a positive spin on the day as you have something you are excited about to look forward to. It could be a meeting with your favourite client, a lunch date with your work colleagues that you have fun with, writing a thank you email to someone who helped you out, or some fun evening activity you've got planned after work.

5. Eat breakfast.

It's ridiculous we have to remind ourselves of this but it is so essential. When we sleep we starve our bodies and hence when we wake up our body and mind needs fuel. If you don't give your body the fuel it needs, you'll prevent your creativity, productivity and positivity, and you will end up crashing later

Other findings from the study revealed that almost half of Brits (49%) spend longer looking at their phone than they do eating their breakfast. However, if they miss breakfast, 28% said they would be unhappy and one in ten said they would be upset.

 

To help remind breakfast lovers how simple a bowl of Corn Flakes can be, Kellogg's has launched a new campaign to encourage people to reveal how they enjoy their breakfast cereal.You can take part in the debate on social media by using #MyPerfectBowl.

 

-Ends-

 

For more information please contact the Kellogg’s press office on 0161 236 2277 or email alex.duckett@havas.com / press.office@kellogg.com

 

Notes to Editors

 

Top 10 things that make Monday mornings better

  1. Sunshine (49%)
  2. A lie in (41%)
  3. A day off (40%)
  4. Having something to look forward to  (39%)
  5. Booking a holiday (26%)
  6. A good breakfast (24%)
  7. Not travelling anywhere (21%)
  8. Seeing/speaking to friends or family (21%)
  9. Receiving a compliment (20%)
  10. Roads or public transport being quiet (17%)

 

BIO DOMINIC WILCOX

Dominic Wilcox is an artist, designer, inventor and ‘thinkeruper’ who works within the territory of the ‘everyday’. Everyday objects, environments, buildings, human interaction, no area of normality is out of reach. His work, which is usually layered with an ultra-dry wit, places a spotlight on the banal, always adding a new, alternative perspective on things we take for granted.His recent projects include the design of a pair of shoes with inbuilt GPS to guide the wearer home, a Binaudios device to listen to the sounds of a city, a race against a 3D Printer at the V&A and a stained glass driverless car of the future.

Kellogg's commissioned the renowned artist to create a world's first. The light therapy bowl, a prototype that works on a similar level to a SAD lamp. It emits a bright light that mimics natural outdoor light, helping Brits enjoy their breakfast with an added dose of sunshine to beat morning blues.

 


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