Kellogg's sets breakfast Guinness World Record™

Kellogg's sets breakfast Guinness World Record™. Hundreds of local school children gathered on Monday 10th October at the Tesco store in Cheshunt to take part in the Guinness World Record attempt for the greatest number of people in a single venue eating breakfast cereal. 286 people, from six local schools in Cheshunt, took their seats at the record breaking breakfast table to raise awareness of the Kellogg's Corn Flakes 'Help give a child a breakfast' campaign. One in seven children currently skip breakfast in the UK leaving them hungry in the morning, according to new research by Kellogg's Corn Flakes. School breakfast clubs can offer a solution to this, providing children with a healthy breakfast in a safe and fun environment. The cereal company is pledging to make a donation to The Kellogg's Breakfast Club Trust for every pack of Corn Flakes sold with the target of raising a minimum of £300,000 -- which will provide one million breakfasts to school breakfast clubs by the end of 2012.