News Releases

In this section of the Kellogg's press office, you'll find our UK news releases. The releases are listed in chronological order and are archived by year.

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2012 Archives

 
13 Dec, 2012

Pringles is set to give convenience retailers a chirpy start to the New Year by launching its first Chicken variant in the channel. This new flavour is designed to help them capitalise on the...

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13 Dec, 2012

Kellogg’s is adding a luxury granola cereal to the multi-million pound selling Crunchy Nut range which will grow its variants business by 25 pc. The addition of new Crunchy Nut Glorious Oat...

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11 Dec, 2012
- Slimming brand to launch new chocolate cereal in convenience channel

Special K to launch new chocolate cereal in convenience channel

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16 Oct, 2012

A shocking new report reveals kids are relying on teacher handouts and food banks as breakfast clubs continue to close across Britain. A toxic combination of parental apathy and poverty is leading...

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24 Sep, 2012

Iconic weight management brand branches out of the cereal aisle. Kellogg’s is bringing its successful Special K Cracker Crisps brand from over the pond to the UK. The move into the UK crisps...

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09 Jul, 2012

Kellogg’s has turned to a famous strap line which helped launch the TV career of funny man Hugh Laurie to promote its Crunchy Nut cereal. The cereal giant is set to launch a £6 million, six...

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03 Jul, 2012

Paul Wheeler from Kellogg's said: “I’m not sure how a survey of just 1015 people can claim to represent the view of parents. Perhaps we have a different view of mums and dads to the...

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28 Jun, 2012

THE traditional English breakfast is dying out - with the majority of us now opting for a more continental-style croissant or even a biscuit for breakfast, says a new report. Sales of continental...

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22 Jun, 2012

Kellogg’s is introducing a luxury fruit and nut variant to its multi-million pound selling Crunchy Nut range which will grow its variants business by 20 pc. The addition of new Crunchy Nut...

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15 Jun, 2012

SLIMMING brand Special K is using plus sized “real women” in its advertising for the first time to encourage a more positive attitude to bigger body sizes. The famous K girl in a red...

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11 Jun, 2012

Kellogg’s is helping convenience retailers grow sales by bringing a much loved flavour of food to the cereal snacks category. New Rice Krispies Squares honeycomb crunch is designed to help...

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11 Jun, 2012

Kellogg’s is set to shakeup the breakfast biscuit segment and accelerate its slowing penetration with the launch of new Nutri-Grain breakfast biscuits. Available in-store in June, new...

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24 May, 2012

Kellogg’s is set to build on the successful re-launch of its 91 year old All-Bran brand by unveiling a new seven-figure television advertising campaign and a suite of new products. All-Bran –...

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17 May, 2012

New figures show one in three primary school leavers can’t swim required distance set out by the government. THE government has today been urged to prioritise the sport that saves lives after...

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18 Apr, 2012

To help convenience retailers capitalise on this year’s Euro 2012 celebrations, Kellogg’s is giving away free kid’s cereal bowls as part of a special promotional campaign. The offer is being...

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16 Apr, 2012

To help retailers capitalise on this year’s Diamond Jubilee celebrations, Kellogg’s has created an exclusive range of limited edition collectors’ boxes. The cereal giant has produced a...

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09 Mar, 2012

One in three mums dread their children going to friends' houses - because they know they'll be fed junk food and sweets, it emerged yesterday. Researchers found millions of mums worry that...

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07 Mar, 2012

Paul Wheeler from Kellogg's said: "We were pleased the ASA agreed we’d used credible studies, like those from the World Health Organisation, to show the real facts about sugar but we accept we...

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23 Feb, 2012

Tim Burgess is a huge fan of Kellogg’s. So when he contacted us and told us his idea for a rocky road cereal, we just knew we had to make it for him. We created a one-off box especially for Tim...

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02 Feb, 2012

WATCH OUT! BREAKFAST IN BED COULD MEAN IT’S CRUNCH TIME FOR YOUR RELATIONSHIP - Out of the blue romantic gestures set alarm bells ringing for...

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04 Jan, 2012

Special K has ditched its traditional New Year message and launched its most ambitious through-the-line campaign to grab a greater share of mind with weight watching women this January. The cereal...

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